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June 22nd, 2015 by Haydon Bishop
Yet another insightful article by Neil Patel explaining how to get the best out of guest positing in the modern SEO world. Years back you could achieve great things in a very short space of time but now a more thoughtful and methodical approach is needed with a long term view to results. Have a read here and you definitely pick up some useful tips.
September 25th, 2014 by Haydon Bishop
Trying to measure the impact of #socialmedia can be a difficult thing to do. Louise Julig suggests four different ways to improvement your statistics on the performance of your social channels. Using SAP North America as her example she defines the ways they achieved good information including using CRM tracking codes in the url’s added to Tweets and FB posts to help measure success. Have a read.
September 5th, 2014 by Haydon Bishop
B2B seems to be very slow on the uptake of the use of Social Media compared to B2C businesses. This blog on KISSmetrics has some pointers to try and help B2B’s improve this situation. The author mentions that when hiring someone to run your Social Media make sure they know your niche well and are not just an expert in Social Media. Also aim to make the objective for Social Media to create leads first rather than brand awareness.
August 26th, 2014 by Haydon Bishop
Getting the content right for your blog can be quite an art especially when you are not the most creative person in the world. Check out Kevan Lee’s articles which give you some good pointers on how to measure the quality of your written article and how to overcome the feeling that your post is not good enough and how to use other content to get yourself inspired.
August 26th, 2014 by Haydon Bishop
As a social marketer, you will always be learning brand new methods to use your social accounts, including Twitter. It is often easy to end up using complex methods and forget about the straightforward basics. In this article by Beth Gladstone she revisit some of the basic elements of marketing on Twitter and gives you a fresh look at them. This includes creating and sharing curated lists to put you n the position of being viewed as an authority in the your field. Take a look.
August 14th, 2014 by Haydon Bishop
If you’re looking for a larger customer base in the B2B arena you should definitely read this blog by Jayson DeMers who give 10 different ideas for finding more customers. There are some interesting thoughts in this including the use of hashtags within your social posts to the use of LinkedIn groups to the increase the marketing spread of your business. Check it out.
August 13th, 2014 by Haydon Bishop
While best practices for building landing pages are a good starting point, if you really want the pages to be a success, you’ve got to out these theories to the test. In this blog in HubSpot you can find various different ways of testing your landing pages so you can optimise their success. Such things as simply the colour of buttons can have an effect. When tested a red button outperforms a green button by over 20%. So to find out more click here.
August 11th, 2014 by Haydon Bishop
Google analytics is a massive tool and it can easily be a bit overwhelming the amount of data available to you at your finger tips. In this article Josh McCoy gives you the main ten areas to check to make sure you have the foundations correct. This includes how to stop junk traffic being included in the results by removing known bot and spiders from the result, a simple tick box as it happens. Got to the blog and learn more.
August 7th, 2014 by Haydon Bishop
The use of SEO to improve your rankings is well known but actually benchmark its success is far less understood. Sudhir Sharma’s blog gives you 6 different benchmarks you use to measure how successful the campaign is. From the simple process of measuring the number of pages you have index in Google by using the command ‘site:website.com’ to the more complex benchmark of knowing what your backlink profile is. Read his blog and get the full story.
August 6th, 2014 by Haydon Bishop
Content marketing is definitely here to stay for a long time. The big problem is, if you don’t start producing you can be sure that your competitors will be doing it. To have any success you will need to invest in creating great content. The question is how to achieve this? Geoff Kenyon gives you some great ideas how to start producing the quality content you will need to thrive. He has some good examples like Red Bull and Fitzala, so take some time out and read his blog so you can energise your content.