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Four Ways to Measure the Impact of Social Media: A Case Study

September 25th, 2014 by Haydon Bishop

Trying to measure the impact of #socialmedia can be a difficult thing to do. Louise Julig suggests four different ways to improvement your statistics on the performance of your social channels. Using SAP North America as her example she defines the ways they achieved good information including using CRM tracking codes in the url’s added to Tweets and FB posts to help measure success. Have a read.

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