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September 5th, 2014 by Haydon Bishop
B2B seems to be very slow on the uptake of the use of Social Media compared to B2C businesses. This blog on KISSmetrics has some pointers to try and help B2B’s improve this situation. The author mentions that when hiring someone to run your Social Media make sure they know your niche well and are not just an expert in Social Media. Also aim to make the objective for Social Media to create leads first rather than brand awareness.